About us

From Online Hustle to Streetwear Brand — EM WEAR Is the
Evolution of Grit, Vision & Style

From Founder

From Online Hustle to Streetwear Brand — EM WEAR Is the Evolution of Grit, Vision & Style

about the brand

Founded in 2019 in the heart of Nairobi, EM WEAR (formerly Erick-Mo Varieties) began as an online shoe store started by two brothers — Eric Mugaa and Morris Mawira. What began as a small hustle soon transformed into a powerful journey fueled by passion, persistence, and fearless creativity.

With nothing but belief in themselves, Eric and Morris turned every late night and every setback into fuel. Today, from our bold E M logo to our signature apparel, EM WEAR is the product of that grind — a streetwear label built from the ground up.

Our Story

Discover Our Journey So Far

The journey from shoes to full streetwear wasn’t easy. But every lesson along the way helped shape what EM WEAR is today — a brand that’s proudly African, fiercely ambitious, and unapologetically bold.

Our Vision

Our shift from Erick-Mo Varieties to EM WEAR wasn’t just a rebrand. It was a rebirth —a story of evolution, resilience, and the dream to redefine urban fashion from the streets of Nairobi to the world.

Our Mission

To inspire a new generation of go-getters through authentic streetwear that tells a story — our story — of starting with nothing but a dream and turning it into something real.